How many choices do you think you make every day? 25, 50, 100, 200, 500, 1,000, 2000?. If you are reading this and did not hit "delete", your answer is probably closer to 2,000 and maybe more. Just managing emails - say 300 incoming a day and maybe 150 outgoing - adds up very quickly. So how do you cope with choice and manage the burden of determining what to delete, read, write, say and do?
How do you leverage your time to be better and more efficient at what you do personally and professionally?
Coming off a few weeks of extensive traveling, meeting with CRE investors and managers across all capital segments, including Colliers Skiminar in Vail this past weekend where we hosted over 250 clients for a few great days of fantastic skiing, great food and way too much drink, I asked several clients and friends about how they cope with choice and carve through the clutter amidst sensory saturation.
Does all of this information make us any smarter or better at what we do?
Universally everyone - from CEOs to senior executives, from middle managers and salespersons to all levels and staff - all confessed to often being exasperated by the volume of decisions that had to be made and the contagion of fear that comes not so much from failing to make a good decision, but from worrying about making a bad decision. One natural defense mechanism is to copy everyone so there are multiple sets of eyes, and accordingly, multiple accountability, for many choices. While this makes a lot of sense for important decisions, it exponentially increases email traffic, and with it the number of decisions associated with a particular matter.
Based on this limited and admittedly narrow focus group, we have come up with a few tips that we hope will help and can be shared to help you and your teams accelerate your success in 2012. We welcome your input and thoughts and will continue to share them in our quarterly feature "CRE Hive", which will be all about sharing thoughts and technology ideas and of course the latest great apps (and some tricks in how to use them) to help you learn more ways to make your life a bit easier.
The top 10 ideas for coping with choice:
- Wait before responding. Many emails and issues take care of themselves.
- Let go! Delegate viciously below your pay grade.
- Pick up the phone. Three minutes on the phone can avoid 15 emails.
- Get proficient. Learn how to search, group and file emails.
- Clean out the mailbox. If it's two weeks old, it's probably old news.
- Box your junk. Rather than delete, file junk and have an assistant go through it once a week and unsubscribe to the junk.
- Make it personal and friendly. It's a relationship business.
- Play to your strengths with thoughtfulness and focus.
- Be a giver. "Love is the killer app." In giving, you build loyalty and win support.
- Read, learn, try, execute, adjust. The world of communication is changing at an accelerated pace. You have to keep up or be road kill.
We are off to an incredible start to 2012 with over 25 new assignments so far in January alone for CISG Southern California. We see this shaping up to be a banner year for Colliers and wish you the best in your 2012 endeavors as you manage choices, challenges, and opportunities.



